I wish McDangerous–which happens to be very close to my apartment, and hence, journey home–was honest.  Sure, 99 cent items are appealing, and after tax, they are more than a dollar, but fine.  That’s not dishonest, per se, but they could stand to be more candid.  Instead of $0.99 six piece nugget, I’d prefer… “Gain a dress size tomorrow.”  Granted, it’s winter.  I don’t wear dresses.  So it’s not exactly top of mind.  Want to be really honest? Market “$0.99 six piece nugget, but you’re giving up a chance at a nob-bob” to your male target audience. Okay, now that is advertising.  I know what I’m in for.  Granted, I’m not looking for oral stimulation, but I get the gist.  To the female audience, market “$0.99 six piece nugget, but the guy will ask your friend out instead.”   Hell, that already happens, so I might as well eat.  Perfect… or, SOLD!, as it were.  Welcome to my world.  McDangerous… a new best friend… even if they lie.