I wish McDangerous–which happens to be very close to my apartment, and hence, journey home–was honest. Sure, 99 cent items are appealing, and after tax, they are more than a dollar, but fine. That’s not dishonest, per se, but they could stand to be more candid. Instead of $0.99 six piece nugget, I’d prefer… “Gain a dress size tomorrow.” Granted, it’s winter. I don’t wear dresses. So it’s not exactly top of mind. Want to be really honest? Market “$0.99 six piece nugget, but you’re giving up a chance at a nob-bob” to your male target audience. Okay, now that is advertising. I know what I’m in for. Granted, I’m not looking for oral stimulation, but I get the gist. To the female audience, market “$0.99 six piece nugget, but the guy will ask your friend out instead.” Hell, that already happens, so I might as well eat. Perfect… or, SOLD!, as it were. Welcome to my world. McDangerous… a new best friend… even if they lie.